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The DR Snack

Every week I send 2600+ business owners mouth watering snacks on smart DR marketing strategies to multiply your sales in 2024.

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My illegal call with a man spending $100,000,000/year on ads

Yesterday I was lucky enough to call a paid ads guy at a Fortune 100 company. His small team spends $100,000,000+ a year on ads. He isn't legally allowed to talk with me about all this stuff, so he stayed anonymous. But you can check out my top 3 takeaways here: Tatsuki Thomas @TatsukiThomas Yesterday I called a paid ads guy at a Fortune 100 company. Their small team spends $100,000,000+/year on ads. My top 3 takeaways:… https://twitter.com/i/web/status/1826669137898385709 6:13 PM • Aug 22,...

“Sell every day in every single email.” If you're growing your list with social media content, this advice is broken. Let me explain why… This advice is pushed by the world’s greatest email marketers for good reason. Emails are free to send, so if you want to make maximum money... Sell your offer in emails everyday right? Right?? Well... This works fine if you don't just use social media to grow your list, i.e. paid ads, list swaps, SEO blogs, etc. Over time... Everyone who doesn’t want to...

A follower recently asked me: “How do I get client experience as a complete beginner.” I was a complete beginner last year AND have just taken over paid ad campaigns for a client as a complete beginner. So I know I have the answer you’re looking for. The secret lies in a principle taught to me in a small private masterclass with Ben Settle, the King of email of marketing. I call it: “Turn trash, into cash.” Let me explain… I’m a paid ads noob. I have just as much experience pole dancing as I...

One of my clients is an entrepreneur who built his first biz to $100,000,000+. He’s building a community of 100+ creators who all have 50K to 6M followers. My job is to strategise marketing campaigns and write emails for those creators. The unusual part of this deal is… I didn’t try to get it. I sent no cold DMs. No cold emails. No Upwork application. It just landed in my inbox. So today, I want to give you the formula for closing large wealthy inbound clients. Let's start with the first...

I had a consulting call with my mentor recently. This guy has: Sold $100M+ for clients Been in the internet marketing space since 1995 Was the #1 SEO guy in the world (making $10K/day as a solopreneur) I told him I’d stopped posting content because I wanted to get more hands-on experience before teaching others what I'd learned. His reply slapped me across the face like a big wet salmon. To paraphrase slightly… “Look at yourself. You’re sitting there topless in a beautiful country eating...

Did you know there are four pillars of leverage? Audience building and digital products are only one small part of the game. I know 6-7 figure cleaning business owners who have more leverage than most creators on social media. Now, if you want to learn about the other four, buy my $1000 course you can listen to my latest podcast with Hunter Bohm here: (Spotify) Also during our convo, we have an argument about hustle culture, while covering: How VA's have transformed our life and business Tim...

I have few big pieces of news today. But I want to start by answering a question many of you have been asking me: "Bro you good?? Haven’t heard from you in a bit. Not even emails." In case you weren't aware... This is in response to ending my streak of posting online every single day for 448 days and no long writing 5 emails a week. So to answer your question... Despite my businesses making close to $200,000 in the last year with 90% margins, why did I disappear? (The above image doesn't...

A few days ago I was being led down a dark alleyway by a girl. "Do you know where you're going?" I asked her. "Urmmm..." The answer was no. I'm on a date. My third one of the week. And for some reason the two girls I've met this week have absolutely no sense of direction, despite living in the city. It's like someone's switched off their internal GPS. It reminded me of the key lesson my mentor was drilling into me in our consulting call on Friday. He said the #1 reason people don't achieve...

I've changed my business model. Coaching is no longer my 'main thing.' I've coached more people than I can count to make their first $1000s and upwards. Stijn for example joined Growth Army in Jule when he had 222 followers. He'd recently quit X and writing. Today he has over 11,000 followers and just hit his first $10K month. But I realised something dark about the Twitter coaching business. Most coaches only make money teaching others how to make money. Now that's ok if you've grown many...

Yesterday I had a call with one of the most successful people I've gotten to know over the last few years. He's had numerous businesses and clients like Heineken and O2. And today he's financially free and planning to buy houses for each of his daughters so they'll always have somewhere to live when they grow up. He told my a wild story of when he started a restaurant in Ireland. It was right in the middle of the financial crisis in 2008. There was this quiet relatively unknown street without...