“Sell every day in every single email.”

If you're growing your list with social media content, this advice is broken.

Let me explain why…

This advice is pushed by the world’s greatest email marketers for good reason.

Emails are free to send, so if you want to make maximum money...

Sell your offer in emails everyday right? Right??

Well...

This works fine if you don't just use social media to grow your list, i.e. paid ads, list swaps, SEO blogs, etc.

Over time...

Everyone who doesn’t want to buy will unsubscribe and you’ll have a list of your most loyal customers. GREAT!

So why is this advice broken in 2024?

Because social media has changed the game.

All social media algos work in a similar way:

1. Content is posted
2. Algo looks at how many watch content and for how long
3. If many watch, and watch for long, content gets pushed further

So if you want viral content, you do two things:

1. Maximise retention
2. Maximise how many people view content

Simple.

In the past “non-buyers” - people who don’t buy your stuff - were fairly useless.

If they don't buy, why have them on your list?

But today...

Non-buyers are just as important as buyers.

I KNOW! I said it. Crazy. Here's why...

It’s the non-buying freebie seekers who watch all your FREE social media content.

Which means...

Your email list can be used to push freebie-seeking non-buying subscribers to view your new content, telling the algo to push your content further, to bring in more views, more subs and you guessed it.... more customers.

Now, there’s no “right or wrong” with which approach you choose.

But if you’re only using social media to grow your list, selling every day in every email will hurt your growth.

Have a cracking week,

Tatsuki

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P.S. This email was prompted by a chat I had with one of the best creator-marketers I know, Adam Linkenauger. You can check him out here.

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