I've changed my business model.

Coaching is no longer my 'main thing.'

I've coached more people than I can count to make their first $1000s and upwards.

Stijn for example joined Growth Army in Jule when he had 222 followers. He'd recently quit X and writing. Today he has over 11,000 followers and just hit his first $10K month.

But I realised something dark about the Twitter coaching business.

Most coaches only make money teaching others how to make money.

Now that's ok if you've grown many businesses and have retired to teach others.

But it didn't sit right with me that all these coaches (myself included) were coaching people after literally make their first $1000s while doing nothing else.

The path goes like this:

1. Learn to grow on X
2. Teach someone else to grow on X (make your first $1000)
3. Teaching someone to make their first $1000 (hit $10K/month)
4. Teaching someone to make their first $10,000 (hit $20K/month.)

And so on...

At least I did ghostwriting before coaching, but it doesn't make it much better.

This is why I've adopted a model a few great marketers I know follow (shout out to Francis Nayan and Nik Yates.)

Essentially...

I'm building real businesses and coaching what I learn on the side.

(Instead of simply coaching people what I learn from selling them the coaching...)

I've done some freelance copywriting work.

I've started working with my old copywriting mentors Fintech start-up to accelerate its growth.

Just under 3 weeks ago I started building a marketing agency with my two biz partners. We recently onboarded our first $4000/month client.

I'm starting a podcast (ok maybe not a real business lol, but close.)

And I'm in talks with a friend to start a joint YouTube fitness brand where he makes the videos and I do all the back-end marketing.

It's fair to say I've learnt a tonne more in the last month already.

The best part?

Not only can I serve my coaching clients better.

I now coach because it's fulfilling, not because I need the money.

Anyway rant over.

My community is currently open if you fancy joining.

You can check it out here:

​https://growtharmy.co.uk/growth-army-hq/​

Have a cracking weekend,

Tatsuki